“AFLA DE C” (“See if it’s C”) – screening campaign

The largest hepatitis C screening campaign in Romanian history
50,000 HEPC tests distributed for free in over 90 clinics in 70 cities around the country.
Client: Chronic Disease Patients Association
Partners: Bioclinica Laboratories, Radio Romania Actualities, Roche Romania.

3_AFLA DE CHappenings:

– press conference
– outdoor prints
– insert in a national coverage newspaper
– radio spot

Results:

128 media articles
26.000 tests made during the campaign’s first 3 weeks. All of the 50000 tests, in 5 weeks.
1125 phone calls received at the specially created call center
4598 likes on the campaign’s Facebook page
23408 unique visitors on afladec.net in the first month of campaign.