What’s the easiest way for lung cancer detection? – An X-RAY.
Campaign message: “talk to your loved ones to make an x-ray.”
– press conference
– Outdoor & subway prints
– Insert simulating an x-ray, in a national coverage newspaper
– Radio spot
Several panels simulating an X-ray, with the campaign message, we‘re installed in one of the biggest supermarkets chain – Carrefour (all over the country).
– 3845 clicks on the dedicated site: invingemcancerul.ro
– 2832 likes on Facebook
– over 90 media appearances