15 September. International Day of fight against lymphoma
Entire campaign has been based on a simple idea: search Google for the word “lymphoma“.
– 160192 Google search
– 2954 clicks on the site viataculimfom.ro
– Over 130 media appearances
– at the beginning of the football game Dinamo – CFR Cluj, all the payers have spread out a banner with the campaign. There were 12 000 spectators