“IT’S YOUR TURN TO TAKE CARE OF HER” breast cancer campaign

The first Breast Cancer Campaign starring actors and their moms Campaign ambassadors: Dan Bordeianu, Cuzin Toma (Las Fierbinti) Partners: Roche Romania, Europa FM.

2_ITS YOUR TURN TO TAKE CARE OF HERHappenings:

– press conference – outdoor & subway prints – insert in a national coverage newspaper – radio spot

Results:

– over 130 media appearances (news, articles, interviews) – 5837 likes on Facebook – 4226 unique visitors on invingemcancerul.ro