“SIGNS OF BLOOD” – colorectal cancer awareness campaign

Colorectal Cancer Awareness Campaign

Partners: Roche Romania, Radio Romania, Libertatea

1_SIGNS OF BLOODHappenings:

– press conference

– outdoor & subway prints

– insert in a national coverage newspaper

– radio spot

Results:

– over 130 media appearances

(news, articles, interviews)

– 5837 likes on Facebook

– 4226 unique visitors on invingemcancerul.ro