The first Breast Cancer Campaign supported by men – nominated at Civil Society Gala for the best Social campaign – social impact section
Campaign ambassadors: Cornel Ilie, Gyuri Pascu and Andi Vasluianu.
Partners: Roche Romania, HotNews, Europa FM and Crystal Palace Hotel.

4_WHEN YOU SUFFER I SUFFER TOOHappenings:

press conference
Outdoor & subway prints
insert in a national coverage newspaper
Radio spot

Results:

-over 100 media appearances – news, articles, interviews
-6 537 likes on Facebook
-3188 unique visitors on invingemcancerul.ro
16000 people could read the campaign message during the Dinamo-Rapid football game, both on the banners as well as on the score board.